The most desirable Bully colors rank in this order:

Isabella — the rarest and most expensive color; top of the desirability list.
Lilac — extremely rare and highly valued.
Blue — very popular “exotic” color with strong buyer demand.
Merle — visually striking and consistently high‑demand.
Platinum — rare, clean, pale coat; high-end buyers love it.
Pure Black — uncommon and desirable due to rarity.
Chocolate — rare recessive gene; strong niche demand.
White — less rare but still sought after.
Beige — uncommon but not top-tier.
Red — attractive but not rare.
Fawn — very common; steady but not “high-demand.”
Cream — common and UKC‑standard.
Brindle — the most common and least rare.

Visual Coat Color Guide